Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.
Did you know that 92% of home-buyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.
This isn’t only about homes ranging above R1 million; this applies to all homes. Good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a home-buyer through the door.
The first impression is essential. If home-buyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
So what exactly sets Professional photos apart from Non Professional photos? When it comes to beautiful photography, there is more than meets the eye:
Getting the right angles
In photography, it is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. Good photographers strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.
Creating the perfect composition
Just as with a painting, a photo must be composed. The photographer will define the subject of the photo and the elements that will be included. They will dictate how best to fill the space, where to create horizontal and vertical lines, and where to direct the focus. When capturing buildings or architectural subjects, the photograph must be taken in such a way that the home-buyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the home-buyer along the image.
Post-production is the art of choosing the right photos and enhancing them. The home-buyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections. When the selections have been made, the photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more.